Working through your brand's identity, defining how it stands out amidst a multitude of other identities, is a crucial exercise in your overall development. This template was created to do just that: work through your brand's DNA, its signifiers and codes, and finally your broader universe/pluriverse in a structured manner. We use it in our brand platform development, as standalone project, and in support of the workshop "Developing Creative Brands: A Complex Equation".